During South by Southwest (SXSW) 2026, Audible brought together leading voices in investigative podcasting for a compelling discussion about the future of audio storytelling. The Audible SXSW panel, titled “Chasing the Truth: How Stories We Tell Spark Cultural Change,” explored how real-life investigations become powerful narrative podcasts.
Hosted in Austin, Texas, the panel featured Paul Holes, Leon Neyfakh, and Laura Beil, with Axios Austin reporter Nicole Cobler moderating the conversation. Together, they examined how journalism, storytelling, and audio production combine to create immersive podcasts that captivate millions of listeners.
Inside the Audible SXSW Panel on Podcast Storytelling
The Audible SXSW panel focused on how investigative podcasts are developed from complex real-world cases. Additionally, the speakers discussed the responsibility that comes with telling true stories and the importance of accuracy when covering sensitive subjects.
Podcast creator Leon Neyfakh, known for OnlyFansy, explained how long-form investigative audio storytelling continues to thrive on platforms like Audible.
“Audible has not stepped back from investigative audio storytelling,” Neyfakh said. “They continue to support journalists who take the time needed to get a story right.”
As a result, podcast creators are able to produce deeply researched stories that resonate with audiences.
Why Audio Storytelling Creates a Strong Emotional Impact
Laura Beil, host of the hit podcast Dr. Death, spoke about the emotional power of hearing stories directly from real people.
“There is a difference in impact with audio,” Beil said. “When you hear a story in someone’s voice, it becomes much more impactful and intimate.”
Meanwhile, former cold case investigator Paul Holes discussed how audio storytelling can help audiences engage with complex investigative cases in a more thoughtful and accessible way.
Audible Expands Its Presence at SXSW
The panel marked the start of Audible’s programming at SXSW, which includes additional live events happening throughout the weekend.
One upcoming event is “What Else What Else with Michael Cruz Kayne,” a live comedy podcast experience featuring comedian Chloe Radcliffe. The event blends stand-up comedy with an open discussion about the craft of storytelling.
Additionally, Audible is presenting “Mexodus: A Musical Journey Across Borders,” a live-looping hip-hop musical created by Brian Quijada and Nygel D. Robinson. The production explores the untold history of the Underground Railroad that extended south into Mexico.
