Grammy-winning rapper Cardi B is making waves in the fashion world once again, this time as the face of the latest campaign for Kim Kardashian’s shapewear brand, SKIMS.
The 31-year-old artist models the newly refreshed pieces from the Cotton Collection, showcasing updated cuts, colors, and waistbands adorned with the SKIMS logo.
Kim Kardashian took to Instagram to tease the campaign, sharing a video of Cardi B wearing a ribbed, oatmeal-colored two-piece set from the collection. In the video, Cardi B speaks in hushed tones, prompting fans to declare that she is entering her “soft girl era” and drawing comparisons to Kardashian herself. “Everybody’s wearing SKIMS,” she whispers seductively in the clip. “Are you?” Bringing her signature curves and humor to the campaign, Cardi B engaged in an ASMR session while unwrapping SKIMS pieces.
In an Instagram Story shared by Kardashian, Cardi B jokes about the packaging, saying, “It comes in this plastic bag so you know nobody put their p—- on your product.” She then proceeds to unwrap a pair of shorts, mentioning that she had previously worn them in a TikTok set to one of her songs.
Cardi B expressed her love for the SKIMS Cotton Collection, stating, “It’s so sexy and makes me feel snatched yet comfortable while hanging out at home.” She also expressed excitement about the new styles and colors featured in the campaign, eagerly anticipating the opportunity to wear them regularly.
The rapper joins a long list of fashion icons who have endorsed the shapewear brand. Recently, Kim Cattrall channeled her iconic Sex and the City character, Samantha Jones, in the “Best of SKIMS” campaign. Other stars, including Lana Condor, Nelly Furtado, Hari Neff, Coco Jones, Ice Spice, Nessa Barrett, Pinkpantheress, and RAYE, have also lent their support to SKIMS in various campaigns throughout the year.
Since its establishment in 2019, SKIMS has garnered attention with its iconic campaigns featuring notable figures such as SZA, Paris Jackson, Jenny McCarthy, Carmen Electra, Kourtney Kardashian, Megan Fox, Brooke Shields, Chelsea Handler, and Juliette Lewis.
With Cardi B’s lively and sensual presence in the latest SKIMS campaign, the brand continues to push boundaries and captivate audiences with its versatile and inclusive shapewear options.