In the vibrant, often frenetic, landscape of New York Fashion Week, where spectacle can sometimes overshadow substance, a singular event is poised to redefine the narrative. This September, Noonlight, the boutique creative studio celebrated for its cinematic storytelling, will host an exclusive, invite-only editorial shoot featuring the visionary designs of Jashaan Gill. This isn’t just a photoshoot; it’s a private sanctum, a meticulously curated creative crucible where Gill’s highly anticipated new collection will be fitted and brought to life, away from the typical industry chaos.
Gill’s designs are a masterclass in modern alchemy—a powerful fusion of innovative fabric play and culturally charged streetwear that has cemented his status as one of fashion’s most compelling new voices. Having risen from the UK to the global fashion stage, his work tells a story of cultural migration and sartorial evolution. His silhouettes are both fluid and structured, a study in contrasts that echoes the urban landscape and the raw emotion of a new generation. Every piece feels lived-in yet fiercely original, with textures that invite touch and lines that challenge convention. This intimate one-day production at Studio 1418 in the heart of the Garment District is not merely a prelude; it’s the genesis of a visual identity for his collection, which is set to debut at his runway showcase produced by ASAIN NYFW the very next evening.
At the heart of Noonlight’s visionary work is Vero Perez, the studio’s founder and director. A creative polymath, Perez brings a truly unique perspective to the worlds of fashion and film. Her artistic philosophy is a masterful blend of seemingly disparate influences: the methodical precision honed from a background in science and military service, and a passion for the avant-garde. This dual lens allows her to create work that is both meticulously crafted and imbued with a raw, unfiltered emotion. Perez’s direction is defined by a commitment to authenticity and a deep-seated belief in the power of analog and vintage techniques. She expertly merges old-world equipment with a modern sensibility, resulting in a gritty, textured visual style that stands in stark contrast to the sterile perfection of the digital age. This deliberate choice to embrace the imperfections of film gives her work a soulful, timeless quality, a quiet rebellion against the fast-fashion machine.
It is this very ethos that has fueled her dynamic partnership with Jashaan Gill. Their collaboration on the award-winning documentary “Winner” was a testament to their shared values—a mutual desire to capture genuine narratives and elevate them through a distinct artistic vision. The film, which chronicles Gill’s meteoric rise, has already earned critical acclaim and is now making waves on the global film festival circuit, proving that their synergy is a powerful force to be reckoned with.
For this NYFW shoot, Perez is not simply directing a production; she is curating a movement. She has assembled a “next-generation dream team”—a collective of fearless new voices in design, styling, photography, and production. These are creatives whose ideas are disruptive, unfiltered, and fearlessly original, and who represent the future of fashion’s independent scene. The result promises to be a visually arresting suite of images, high-gloss short-form content, and promotional visuals that will capture the authentic pulse of New York’s creative underground. With this production, Noonlight continues to push boundaries, proving that the future of fashion is being shaped not by grand spectacle, but by intimate narratives and visionary visual culture.
