People of Cody – a town northwest of Wyoming has something to cheer about in the coming years. Kanye West is expected to set up a textile industry to produce footwear and apparel for his reputed brand Yeezy. The brand will be collaborating with Adidas and Gap.
It sure is an unusual location since Wyoming localities have virtually no textile industries at the moment. The designer and musician has main purpose behind investing locally i.e. to create jobs and promote domestic manufacturing for high end brands also. Yeezy is stepping in quickly onto this project and has aggressive plans to produce almost 1 million pairs of footwear in the state by the start of 2021. Wyoming has seen a major boom in the energy sector investment. Yeezy already has established a footwear sample and prototype facility with plans to deploy human resource within the next 60 days.
West had already envisioned to set up the fashion brand Yeezy in Cody region back in 2017 and has recently moved his complete brand team to the area and refers the property as “Yeezy Campus”. Domestic production is often too expensive for brands, and many rely on global supply chains outside of the US where labour is cheaper and mass production is faster. Just two of the hundreds of factories Gap works with are based in the US. Yeezy is already collaborating on different projects with Adidas and has been successful in generating $1.3 billion as of last year. Now that’s a success J
Yeezy will include apparel for men, women and children, and is set to reach the market in 2021. The collaboration is expected to be in line with Gap’s current prices. For the next 10 years, “modern, elevated basics” will be sold as part of the Yeezy collaboration with the once popular, but recently wavering, mall brand. Mowalola Ogunlesi will be design director for the collaboration. Everyone will be able to buy khakis, tees, hoodies and bottom wear your heart desires from Yeezy Gap and online beginning of next year. The Yeezy sneakers on the other hand will be sold by Adidas.
West has several other plans for Cody, including developing single-family, skate-friendly dome houses to accommodate Sunday service performers and attendees. In recent years the opinion of the public about Kanye West and his works has not been too appreciative thus many are surprised that Gap is investing heavy so much in creating relevance of Yeezy. But some are sharing their heartfelt views that Gap to tap Yeezy is a good idea since West ideology is ‘all American’ and optimism is also in the air that collaboration will turn out to be fruitful in the long run.
As Gap is for everybody, Yeezy can now be for everybody, too—democratized to the point that suburban teens can get what they want totally local and delivered to their expectations. But the final expectations will be realized once the brand starts rolling in 2021.